Brand Manager, Respiratory - HCM
Core
Develop and execute marketing strategies, brand plans, and digital campaigns for respiratory medicines to drive sales, market share, and patient engagement.
Role type
Brand Manager (Respiratory Therapeutic Area)
Builds
Marketing plans, brand narratives, digital campaigns, and promotional materials for prescription medicines.
Domain
Biopharmaceuticals, Respiratory & Immunology
Deliverable
product features
Required skills
Strategic planning, P&L management, market research analysis, digital campaign execution, cross-functional collaboration, project management, regulatory compliance knowledge, stakeholder engagement.
Preferred skills
MBA or PhD, launch experience, biologics/immunology therapeutic area expertise, advanced analytics capability.
Technologies
MS Excel, MS PowerPoint, digital marketing platforms, CRM systems.
Responsibilities
Develop brand strategy and annual brand plans; manage P&L for the therapeutic area; execute marketing campaigns across channels; analyze market data and customer insights; collaborate with medical, legal, and sales teams; manage external vendors and key opinion leaders.
Seniority
Mid-level (3-5 years experience)
