Senior Trade Marketing Manager - OTC
Core
Lead Trade Marketing Plan and execution for OTC in Indochina, driving category growth through shopper and customer-centric initiatives.
Role type
Senior Trade Marketing Manager
Builds
Category strategies, promotional frameworks, shopper activation programs, and business plans for OTC brands.
Domain
Consumer Health (OTC) / FMCG
Deliverable
product features
Required skills
Category strategy, shopper insight analysis, budget and P&L management, cross-functional leadership, business planning, portfolio management, BTL activity execution
Preferred skills
Strategic vision, financial acumen, channel expertise, stakeholder influence, data-driven decision making
Technologies
None stated
Responsibilities
Lead channel strategy aligned with business plans; design and execute promotional strategies; manage trade marketing budget and co-own P&L; drive distribution and assortment optimization; initiate BTL activities including POSM and shopper activation; conduct Integrated Business Planning (IBP) and Annual Business Planning (ABP); collaborate with BD, finance, and supply chain teams to deliver customer-focused initiatives.
Seniority
Senior, hands-on IC