Sales Force Effectiveness Manager West Export Markets
Core
Drives Sales Force Effectiveness (SFE) and In-Store Excellence (ISE) strategies to improve sales efficiency, productivity, and in-store execution across export markets.
Role type
Manager, Sales Force Effectiveness & In-Store Excellence
Builds
Sales incentive plans, segmentation strategies, reporting ecosystems, and field execution standards for consumer health brands.
Domain
Consumer Health / FMCG
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Sales incentive design, segmentation & targeting, SFE analytics, change leadership, stakeholder influence, project management, commercial acumen, data-to-decision translation
Preferred skills
SQL, VBA, reporting/automation tools, Perfect store plus, Image recognition
Technologies
SFA/CRM, digital audit tools, reporting/automation tools
Responsibilities
Design and govern Sales Incentive Plans (SIP); own segmentation, targeting, and route-to-market updates; build reporting ecosystems tracking sell-in/sell-out KPIs; manage external data suppliers; implement in-store execution strategies (merchandising, planograms); lead training programs for field teams; partner with commercial/distributor teams to align incentives; conduct performance reviews and audits.
Seniority
Manager, hands-on IC