Biddable Social Specialist
Core
Strategic execution, management, and continuous optimization of performance-driven paid social campaigns across client portfolios.
Role type
Mid-level paid social media buyer
Builds
Paid social campaigns on Meta, TikTok, LinkedIn, X, Pinterest
Domain
Digital marketing / Social media advertising
Required skills
Paid social media buying, Bidding strategy management, Creative testing, Audience research, Budget pacing, Tracking setup (pixels, CAPI, GA4), Data analysis (Excel, GA4), Client reporting
Preferred skills
Platform certifications (Meta, TikTok, LinkedIn), Advanced Excel, PowerPoint
Technologies
Meta Advantage+, TikTok Smart+, GA4, Conversions API, TikTok Events API, Microsoft Excel, PowerPoint
Responsibilities
Build, QA, launch, and optimize end-to-end paid social campaigns; Apply platform best practices across bidding strategies; Implement creative and audience testing; Monitor and pace client budgets; Produce clear reporting with actionable recommendations; Collaborate with clients and internal teams on campaign insights.
Seniority
Mid-level, hands-on IC