Manager - Channel Programs
Core
Lead strategy, development, and execution of channel loyalty, engagement, and retailer advocacy programs to drive sustainable sell-out growth.
Role type
Manager, Channel Programs
Builds
Scalable channel engagement and retailer advocacy programs
Domain
FMCG / Consumer Health / OTC / Pharma
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Customer marketing, Trade marketing, Sales, CRM, Loyalty programs, Channel development, Commercial excellence, Data analysis, Stakeholder management, Program management
Preferred skills
MBA, FMCG/Consumer Health/OTC/Pharma/Retail sector experience, Managing loyalty programs at scale
Technologies
Digital tools, Dashboards
Responsibilities
Develop and execute channel loyalty strategies aligned with commercial objectives; Design and manage engagement and rewards programs for retailers and trade partners; Drive program enrolment, activation, and retention through campaigns and promotions; Develop and execute retailer advocacy programs to strengthen product knowledge and recommendation confidence; Partner with Sales, Trade Marketing, Finance, and Digital teams to align initiatives; Lead annual and quarterly planning, target setting, and budgeting; Define and monitor KPIs including engagement, sell-out, and ROI; Manage loyalty program investments, ROI optimization, and vendor relationships.
Seniority
Manager, hands-on IC