Membership Activation Manager
Core
Managing CRM operations, KPIs, and strategies for Online Branded Channels to drive member activation and loyalty for LEGO in China.
Role type
Senior Membership Activation Manager (CRM & Loyalty)
Builds
LEGO Membership Loyalty Program and digital member engagement channels on Tmall and Douyin.
Domain
E-commerce retail / Consumer goods / China digital ecosystems
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
CRM operations, loyalty program design, data-driven marketing campaign execution, CRM analytics, cross-functional project management, stakeholder alignment, Chinese digital ecosystem expertise (Tmall, Douyin), CRM platforms/CDPs/marketing automation
Preferred skills
Strategic planning for member benefit plans, agency management, digital product development support, customer satisfaction optimization
Technologies
CRM platforms, CDPs, marketing automation tools, Excel
Responsibilities
Develop CRM operational strategies for Online Branded Channels; align on long-term CRM strategy and annual member benefit plans; lead membership mechanics and benefits planning; support operation and marketing teams with campaign execution; deliver loyalty reports and business insights; partner with Product team on digital product development; coordinate with Customer Service for query fulfillment; lead agencies for system operation and channel communications.
Seniority
Senior, hands-on IC