VP, Loyalty Marketing
Core
Leading the migration of Care Credit onto Synchrony's ENGAGE loyalty platform and evolving the value proposition through strategy, analytics, and program management.
Role type
VP, Loyalty Marketing
Builds
Care Credit loyalty programs and value proposition evolution
Domain
Financial services / Healthcare financing / Loyalty marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Loyalty strategy, customer engagement strategy, business strategy development, project leadership across Marketing/IT/Governance, stakeholder presentation, program governance, market trend analysis, customer research planning
Preferred skills
Health and Wellness experience
Technologies
ENGAGE
Responsibilities
Support migration to ENGAGE loyalty platform, develop 3-year value proposition evolution plans, scope project effort/cost/timeline, partner with IT for implementation, build loyalty governance, present to leadership and clients, manage multiple projects, lead customer research initiatives
Seniority
VP, strategic leadership & cross-functional management