Senior Marketing Specialist, CRM
Core
Design, execute, and optimize multi-channel lifecycle marketing campaigns to drive user engagement, retention, and cross-sell opportunities across onboarding, activation, and loyalty stages.
Role type
Senior Marketing Specialist, CRM
Builds
Personalized, data-driven user journeys and automated marketing campaigns
Domain
Digital Marketing / Customer Lifecycle Management
Deliverable
product features
Required skills
Multi-channel marketing automation, Lifecycle campaign strategy, A/B testing, SQL, HTML/CSS, CRM platform syntax (Liquid, AMPscript, Jinja)
Preferred skills
Python, Vibe coding, AI tool integration (OpenAI, Replit, Anthropic), Arabic language
Technologies
Customer.io, Braze, MoEngage, Salesforce, SQL, Python, HTML, CSS
Responsibilities
Develop and execute multi-channel lifecycle campaigns; Design and implement data-driven journeys using behavioral triggers; Conduct A/B tests to optimize KPIs; Set up and execute complex multi-lingual journeys; Run SQL queries to build segments and analyze data; Report on campaign performance and insights; Identify and implement process improvements and automation opportunities.
Seniority
Senior, hands-on IC