Regional Strategy Lead
Core
Lead regional strategic agenda, translating business challenges and market opportunities into actionable brand, media, and experience strategies to drive sustainable growth for senior clients.
Role type
Senior regional strategy lead (media & brand)
Builds
Connected consumer experiences and regional strategic alignment across Latin America
Domain
Media, advertising, brand strategy, consumer insights
Deliverable
product features
Required skills
Regional strategy definition, growth opportunity identification, cross-market framework development, multidisciplinary integration, senior stakeholder influence, talent coaching, business growth strategy, innovation translation
Preferred skills
Portuguese fluency
Technologies
WPP Open, Open Intelligence
Responsibilities
Define strategic direction for key clients, uncover growth opportunities across segments and markets, connect regional and local teams, integrate strategy/insights/data/planning/content/commerce/tech, lead senior strategic conversations, develop talent across markets, support organic business growth, advance innovation from emerging behaviors and platforms
Seniority
Senior, hands-on IC with leadership responsibilities
