Integrated Marketing Manager - LATAM
Core
Lead consumer marketing programs for AI products across Latin America, focusing on Brazil and Spanish-speaking markets to drive discovery, trial, and engagement.
Role type
Senior Integrated Marketing Manager (B2C AI)
Builds
Integrated campaigns, product launches, and cultural experiences for ChatGPT and related AI tools.
Domain
Artificial Intelligence / Consumer Technology
Deliverable
product features
Required skills
Integrated B2C marketing strategy, AI product marketing, consumer insight generation, cross-functional leadership, campaign execution, budget management, agency management, multilingual communication
Preferred skills
Local creative/media network, professional use case adoption experience, reusable launch practices
Technologies
None stated
Responsibilities
Build consumer strategies from research and local cultural insight; Translate product features into consumer use cases and brand storytelling; Lead integrated campaigns from brief to launch; Adapt global launches to local needs while protecting brand strategy; Partner with cross-functional teams to align priorities and launch readiness; Define success metrics and learning plans before launch; Manage campaign resources, agencies, and budgets.
Seniority
Senior, hands-on IC