Senior Director, Consumer Payments Marketing
Core
Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, and New Payment Flows segments in Latin America and the Caribbean (LAC), translating insights into actionable market plans and go-to-market execution.
Role type
Senior Director, Consumer Payments Marketing (Strategy & Leadership)
Builds
Consumer marketing strategies, go-to-market plans, and measurable business outcomes for Visa's payment products in LAC.
Domain
Financial Services / Payments / Consumer Marketing
Deliverable
product features
Required skills
Consumer segment strategy, integrated planning, cross-functional alignment, brand storytelling, team leadership, market activation, product partnership, data-driven decision making, cultural trend analysis
Preferred skills
Experience in payments industry, LAC market knowledge, sponsorship activation, digital payments innovation
Technologies
None stated
Responsibilities
Lead consumer growth strategy across multiple segments; partner with product teams to align marketing with business goals; drive integrated planning with media, creative, and sponsorships; oversee Affluent and Cross-Border marketing; develop strategies for Next Gen, Debit, and eCommerce; build and lead a team of senior managers.
Seniority
Senior Director, strategic leadership with hands-on execution
