Growth Lead, Brazil
Core
Shape and execute ChatGPT's growth plans for Brazil, partnering with regional leaders to drive user and revenue growth across acquisition, activation, retention, and monetization through product experiments, funnel optimizations, and performance marketing.
Role type
Senior Growth Lead (Product & Performance Marketing)
Builds
Product improvements, funnel optimizations, and performance marketing campaigns for ChatGPT in Brazil
Domain
AI / Consumer Technology / Growth Marketing
Required skills
Product growth strategy, performance marketing, funnel optimization, user research, cohort analysis, growth economics (incrementality, LTV, CAC, payback), experimentation design, cross-functional leadership, Latin American market experience
Preferred skills
Hands-on execution in fast-moving tech companies, adapting campaigns across Latin American markets, influencing central and regional teams, translating local needs into scalable approaches
Technologies
Growth tooling, experimentation platforms, performance marketing channels
Responsibilities
Set Brazil growth plan and market-level roadmap priorities with clear hypotheses and measurable outcomes; Use user research and data to identify local friction and prioritize opportunities; Run performance marketing tests using incrementality, CAC, payback, and LTV to decide scaling; Design and run rigorous experiments across onboarding, activation, and paid conversion; Partner with Marketing to brief and prioritize audience, positioning, and creative tests; Own the regional growth scorecard across acquisition, retention, and unit economics; Run the growth operating cadence to align partners on results and next steps; Build and operate segmentation, lifecycle journeys, and growth tooling capabilities scalable across markets
