Lifecycle Marketing Manager

US - FL - RemoteFull-time$135k–$203k2026-10-20 → 2026-11-10

Core

Develop a global lifecycle and email marketing strategy to grow net new merchants, accelerate onboarding, and increase transaction volume and engagement for B2B merchants using Afterpay and Cash App.

Role type

Senior Lifecycle Marketing Manager (B2B)

Builds

Global lifecycle and email nurture journeys for merchants

Domain

Financial services / B2B SaaS

Required skills

B2B lifecycle marketing, email marketing strategy, CRM marketing, revenue attribution analysis, Marketo, Figma, AI fluency, cross-functional program management, sales partnership

Preferred skills

Global strategy execution, regional market adaptation, A/B and multivariate testing, churn prevention, winback programs

Technologies

Marketo, Figma, AI tools

Responsibilities

Own the full prospect and merchant lifecycle across segments; Build global strategies adapted regionally; Partner with regional sales leaders to identify journey gaps; Lead email for product go-to-market and thought leadership; Own the email test roadmap with hypotheses and A/B tests; Test and grow lifecycle channels beyond email; Set up reporting loops showing impact on pipeline and retention

About Block

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspective