GTM Programs Manager, GTM Initiatives
Core
Strategic program manager owning end-to-end GTM initiatives across Sales, Marketing, Customer Success, Product, and other functions to drive customer activation, seller efficiency, and model launches.
Role type
Senior IC strategic program manager (GTM)
Builds
Strategic GTM programs, business cases, structured analysis models, and operational cadence for cross-functional initiatives
Domain
Enterprise AI sales and go-to-market strategy
Required skills
Cross-functional program leadership, strategic problem definition, quantitative modeling, data analysis (CRM/BI), executive stakeholder management, change management, AI tool proficiency
Preferred skills
Strategy consulting background, sales/GTM program execution, sales operating cadence experience, technical/AI product sales experience, early-hire team experience
Technologies
CRM, BI tools, AI tools (Claude)
Responsibilities
Own portfolio of strategic GTM programs from scoping to iteration; Act as thought partner to Sales/GTM leaders; Turn ambiguous problems into structured plans; Align and drive teams without formal authority; Engage senior executives on program outcomes; Manage change and define success metrics
Seniority
Senior, hands-on IC
