Senior Customer Lifecycle Marketing Manager
Core
Design and execute customer lifecycle communication programs to drive onboarding, adoption, engagement, and retention for B2B SaaS customers.
Role type
Senior Customer Lifecycle Marketing Manager
Builds
Automated email, in-app, and marketing automation journeys
Domain
B2B SaaS / HealthTech
Required skills
Lifecycle marketing strategy, marketing automation (HubSpot, Marketo), data analysis, cross-functional partnership, experimentation, project management
Preferred skills
B2B SaaS experience, healthcare technology, retention marketing, MBA
Technologies
HubSpot, Marketo, AWS
Responsibilities
Build lifecycle communication programs across the first 12 months of the customer journey; Own customer communication channels including email, marketing automation, and in-app messaging; Develop automated journeys based on customer lifecycle stage and usage; Analyze communication and customer behavior data to optimize program effectiveness; Improve lifecycle marketing infrastructure, processes, and reporting
Seniority
Senior, hands-on IC