Senior Growth Lifecycle Marketing Manager
Core
Own and optimize lifecycle programs that turn leads into qualified sales pipeline for a B2B SaaS medical office software platform.
Role type
Senior Growth Lifecycle Marketing Manager
Builds
Lifecycle and nurture programs, automated email journeys, and demand generation workflows
Domain
B2B SaaS / HealthTech
Required skills
B2B lifecycle marketing, marketing automation, email campaign management, funnel analytics, cross-functional collaboration, experimentation, project management
Preferred skills
B2B SaaS experience, SMB and enterprise customer focus, strong copywriting, fluency in B2B funnel stages (MQL, SQL, pipeline)
Technologies
Marketo, HubSpot, AWS
Responsibilities
Build lifecycle and nurture programs moving prospects to sales pipeline; Execute campaigns within Marketo and HubSpot; Analyze lifecycle performance connecting engagement to pipeline and revenue; Improve lifecycle marketing infrastructure and operating standards; Champion data-backed decision-making across teams
Seniority
Senior, hands-on IC