Section Manager/Manager, Marketing Analytics & CRM
Core
Lead marketing analytics strategy, data tracking, and CRM capabilities to optimize the full customer lifecycle and drive growth across performance channels.
Role type
Senior IC marketing analytics & CRM manager
Builds
Measurement frameworks, KPI reporting dashboards, customer data warehouse, and CRM automation capabilities
Domain
Digital marketing, customer lifecycle management, data analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing analytics strategy, data tracking & attribution, A/B testing, SQL, GA4, Power BI/Tableau, CRM platform management, stakeholder management, analytical thinking
Preferred skills
Team leadership, experimentation strategy, data pipeline development
Technologies
GA4, Power BI, Tableau, SQL, Salesforce Marketing Cloud, Insider
Responsibilities
Own overall marketing analytics strategy across performance and CRM channels; translate business goals into measurement frameworks and KPIs; drive deep-dive analysis to uncover growth opportunities; lead experimentation strategy to improve performance; develop performance monitoring dashboards; build a customer data warehouse; lead and develop the CRM team; define CRM strategy across customer lifecycle stages.
Seniority
Senior, hands-on IC with team management
