Brand Manager (Respiratory) - Abbott Pharmaceutical
Core
Responsible for product planning and execution throughout the product lifecycle, defining product vision, and managing marketing activities to achieve revenue and market share targets for respiratory medicines.
Role type
Brand Manager (Respiratory)
Builds
Marketing plans, annual brand plans, and promotional activities for respiratory medicines
Domain
Pharmaceuticals, Respiratory therapeutics
Deliverable
product features
Required skills
Strategic planning, market research design, financial performance analysis, competitive analysis, budget management, regulatory compliance, cross-functional communication
Preferred skills
Business acumen, problem analysis, organization
Technologies
MS Office
Responsibilities
Manage marketing, advertising, and promotional activities; monitor and manage marketing activities within budgeted constraints; understand market research design and interpret research findings; identify and translate product and competitive information into marketing plans; develop annual brand plans; prepare budgets, reports, and forecasts; ensure marketing activities comply with legal and ethical standards; review complaints and develop action plans
Seniority
Entry-level to Mid-level, hands-on IC
