SR MARKETING MANAGER LISTERINE EH
Core
Lead innovation platforms and global pipeline development for the Listerine brand, connecting trends, insights, and technology to drive consumer propositions and brand growth.
Role type
Senior Marketing Manager (Innovation & Brand Strategy)
Builds
Global innovation pipeline, launch playbooks, and consumer validation plans for oral care products.
Domain
Consumer Packaged Goods (CPG) / Oral Care
Deliverable
product features
Required skills
Global E2E innovation process management, cross-functional team leadership, consumer insight synthesis, regulatory and claim strategy development, packaging design brief management, financial acumen, concept writing, stakeholder influence across time zones.
Preferred skills
Oral care industry experience, legal and regulatory partnership experience.
Technologies
Agile development tools
Responsibilities
Deliver consistent innovation strategy and pipeline; collaborate with top 10 markets to ensure pipeline sufficiency; develop launch playbooks and consumer validation plans; manage packaging design briefs; drive outside-in landscape insights; influence senior stakeholders across global teams.
Seniority
Senior, hands-on IC leading cross-functional initiatives