[SC] Specialty Care部門 MKブランドマネージャー/アソシエイトブランドマネージャー (SC領域共通)
Core
Formulating and executing brand plans to deliver innovative drugs for rare diseases like amyloidosis, dermatology, and hemophilia, aiming to improve patient quality of life.
Role type
Specialty Care Brand Manager
Builds
Promotional strategies and commercial activities for specialty pharmaceutical products
Domain
Pharmaceuticals / Specialty Care
Deliverable
product features
Required skills
Strategic planning, market analysis, omni-channel promotion, budget management, KOL negotiation, cross-functional collaboration, compliance adherence
Preferred skills
AI/digital tool utilization, long-range forecasting, content creation
Technologies
PowerPoint, Excel, AI tools (Co-pilot)
Responsibilities
Develop brand plans, sales forecasts, and operating plans; monitor performance and adjust strategies; conduct market research and competitor analysis; manage promotional campaigns and materials; collaborate with internal teams and external KOLs; ensure compliance with regulations and SOPs
Seniority
Mid-to-Senior, hands-on IC