Marketing Analytics Lead, Enterprise Marketing
Core
Own the end-to-end marketing measurement framework connecting activity to pipeline, revenue, and product usage to drive executive decisions.
Role type
Senior individual contributor marketing analytics lead
Builds
A unified measurement framework, data models, and dashboards for marketing and executive teams
Domain
B2B Enterprise SaaS / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, funnel design, attribution modeling, SQL, data modeling (dbt), dashboard development, stakeholder alignment, data storytelling
Preferred skills
Enterprise sales-led and product-led growth measurement, CRM/Marketing automation expertise, executive presentation experience, analytics engineering background
Technologies
SQL, dbt, Salesforce
Responsibilities
Define and extend marketing metrics and data models, build dashboards for weekly reviews, align cross-functional teams on metric definitions, present insights to leadership, teach non-technical audiences on data fluency, resolve data quality issues
Seniority
Senior, hands-on IC