Marketing Business Analyst
Core
Transform complex marketing, demand, customer, and revenue data into actionable insights to drive executive investment decisions and optimize performance.
Role type
Senior Marketing Business Analyst (AI-native)
Builds
Executive-level marketing performance frameworks, dashboards, and reporting
Domain
B2B SaaS marketing analytics and revenue operations
Deliverable
dashboards & analysis
Required skills
Expert SQL, executive dashboard design, B2B marketing metrics, attribution modeling, data storytelling, AI tool proficiency, BI platforms (Tableau/Power BI/Looker)
Preferred skills
SaaS/subscription business models, marketing automation/CRM, forecasting/predictive analytics, Python/dbt
Technologies
SQL, Tableau, Power BI, Looker, Sigma, Python, dbt
Responsibilities
Analyze campaign, digital, event, ABM, and demand generation performance; Write complex SQL queries to extract and analyze data across systems; Build attribution, funnel, and conversion analyses; Design and maintain executive-level performance frameworks and KPIs; Translate complex analyses into clear narratives for executive audiences; Own the marketing semantic layer including KPI definitions and AI-ready documentation.
Seniority
Senior, hands-on IC