Marketing Analytics Manager
Core
Transform data into insights to drive decisions and strategy across marketing channels, owning measurement, attribution modeling, and ROI optimization.
Role type
Senior individual contributor marketing analytics manager
Builds
Self-service dashboards in Tableau for paid media, brand, demand gen, and strategic events
Domain
B2B SaaS marketing analytics and attribution
Deliverable
dashboards & analysis
Required skills
Marketing attribution modeling, Data storytelling, Martech infrastructure management, Tableau, Salesforce, Snowflake, Excel, Statistical analysis, A/B testing, Experimental design
Preferred skills
AI/ML for predictive modeling, Google Analytics (GA4) or Adobe Analytics, SQL, Python or R, Privacy-first measurement
Responsibilities
Drive attribution modeling and full-funnel measurement across all marketing channels; Connect Paid Ads activity with outcomes on the website and the demand gen funnel; Create insights around organic and paid traffic and engagement; Translate data into actionable insights and recommendations for marketing leaders; Create forecasts and scenario models to inform annual budget planning; Build and maintain self-service dashboards in Tableau; Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams; Partner with the Marketing Data Operations team to maintain data quality; Implement AI/ML capabilities for predictive modeling and automated insights; Design and support marketing experiments with rigorous testing and statistical validation; Mentor and provide analytical guidance to junior analysts
Seniority
Senior, hands-on IC