Senior Marketing Analyst, Data & Analytics
Core
Strategic Senior Marketing Analyst owning end-to-end paid marketing analytics, data infrastructure, and executive storytelling to drive budget, strategy, and product decisions.
Role type
Senior IC marketing analyst (data & analytics)
Builds
Data infrastructure for reporting, attribution models, and executive dashboards
Domain
B2B SaaS / Industrial marketplace / Paid media
Deliverable
dashboards & analysis
Required skills
SQL, Python, Snowflake, dbt, Looker, Google Ads API, Microsoft Ads API, attribution modeling, A/B testing, stakeholder presentation
Preferred skills
Experience with ad servers or yield platforms, experience in marketplace or AdTech environments
Technologies
Snowflake, dbt, Looker, Google Ads API, Microsoft Ads API, Segment, Salesforce, HubSpot
Responsibilities
Own end-to-end analytics for paid channels (Google Ads, Microsoft Ads); Build and maintain attribution models and funnel reporting; Transform raw marketing data into executive-ready narratives; Build and maintain robust data models integrating data from ad platforms and CRMs; Design and analyze A/B tests for paid campaigns and landing pages
Seniority
Senior, hands-on IC
