Sr. Marketing Operations Specialist
Core
Own marketing analytics end-to-end, measuring the marketing funnel from first touch through closed business to connect marketing activity to pipeline and revenue outcomes.
Role type
Senior Marketing Operations Specialist (Analytics)
Builds
Standardized reports, dashboards, KPIs, and data architecture for the marketing and sales tech stack.
Domain
B2B SaaS Cybersecurity
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Salesforce.com, BI tools (Domo, PowerBI), Funnel and waterfall frameworks, Attribution modeling, UTM tracking, Advanced Excel, Data architecture management, Data taxonomy and definitions, Cross-functional collaboration
Preferred skills
Marketo, RingLead, ZoomInfo, Business/Finance/Economics/Statistics degree
Technologies
Salesforce.com, Domo, PowerBI, Full Circle Insights, Marketo, RingLead, ZoomInfo, Excel, MS Office Suite
Responsibilities
Design and manage standardized reports, dashboards, and KPIs for the lead-to-opportunity funnel; Deliver actionable insights and data-driven recommendations to stakeholders; Own funnel, campaign attribution, and digital source tracking analytics; Manage and enhance marketing data architecture and data quality; Audit and maintain data definitions, taxonomies, and SLAs; Lead cross-functional analyses to drive revenue growth; Support QBR, planning, and executive reporting needs.
Seniority
Senior, hands-on IC