Sr. Manager, Marketing Analytics

United StatesFull-time$170k2026-09-21 → 2026-11-10

Core

Sr. Manager, Marketing Analytics transforms data into insights to drive decisions and strategy across marketing channels, owning measurement, attribution modeling, and ROI optimization.

Role type

Senior individual contributor marketing analytics expert

Builds

Self-service dashboards in Tableau for brand, demand gen, digital, and strategic events

Domain

B2B SaaS marketing analytics and AI/ML

Deliverable

dashboards & analysis

Required skills

Marketing attribution modeling, Data storytelling, Martech infrastructure management, Tableau, Salesforce, Snowflake, Excel, Statistical analysis, A/B testing

Preferred skills

AI/ML predictive modeling, Google Analytics (GA4), SQL, Python/R, Privacy-first measurement

Responsibilities

Drive attribution modeling and full-funnel measurement across all marketing channels, Create forecasts and scenario models for budget planning, Partner cross-functionally on performance narratives and QBRs, Implement AI/ML capabilities for predictive modeling, Mentor junior analysts and establish best practices

Seniority

Senior, hands-on IC

About Okta

Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.