Senior Marketing Operations Analyst
Core
Own key components of Marketing's measurement, analytics, and reporting infrastructure, including reporting architecture, dashboard development, advanced data modeling, multi-touch attribution, and KPI development.
Role type
Senior Marketing Operations Analyst
Builds
Full-funnel marketing reporting, dashboards, and KPI measurement systems in Salesforce and Tableau
Domain
Education Technology / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, multi-touch attribution, predictive modeling, data modeling, KPI development, cross-functional alignment, data storytelling, Salesforce, Tableau, Excel/Google Sheets
Preferred skills
Statistical modeling, marketing attribution methodologies, marketing/sales funnel expertise, scalable reporting frameworks, marketing technology platforms (Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads)
Technologies
Salesforce, Tableau, Marketo, Google Analytics, Google Ads, LinkedIn Ads, Chili Piper, Salesloft
Responsibilities
Architect full-funnel marketing reporting and define KPIs; Synthesize data across multiple platforms to provide holistic insights; Build advanced predictive models for MQLs, pipeline, and bookings; Lead complex cross-functional analysis to improve data quality; Deliver weekly executive-level reporting and strategic recommendations; Establish and standardize scalable analytical processes and reporting methodologies.
Seniority
Senior, hands-on IC