Senior Marketing Operations Analyst
Core
Own key components of Marketing's measurement, analytics, and reporting infrastructure, including reporting architecture, dashboard development, advanced data modeling, multi-touch attribution, and KPI development.
Role type
Senior Marketing Operations Analyst
Builds
Full-funnel marketing reporting in Salesforce and Tableau, scalable analytical processes, and comprehensive multi-touch attribution models.
Domain
Education Technology (EdTech) / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Multi-touch attribution modeling, advanced data modeling, predictive forecasting, KPI development, cross-functional data integration, scalable reporting framework design, statistical analysis, data storytelling
Preferred skills
Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, advanced Excel/Google Sheets
Technologies
Salesforce, Tableau, Marketo, Google Analytics, Google Ads, LinkedIn Ads, Excel, Google Sheets
Responsibilities
Architect full-funnel marketing reporting and define KPIs; Synthesize data across multiple platforms to provide holistic insights; Build advanced predictive models for MQLs, pipeline, and bookings; Establish and govern multi-touch attribution and marketing influence models; Drive cross-functional data integration initiatives; Deliver weekly executive-level reporting and strategic recommendations.
Seniority
Senior, hands-on IC