Brand Manager, REIGN
Core
Shape performance-driven stories and strategies for REIGN Total Body Fuel to keep it the first choice for serious training consumers.
Role type
Brand Manager (Performance/Functional Beverage)
Builds
Brand strategy, creative campaigns, athlete partnerships, loyalty programs, and grassroots activations.
Domain
Performance/Functional Beverage industry
Deliverable
product features
Required skills
Brand strategy, consumer insights analysis, budget management, retail demand generation, digital marketing execution, project workflow management, sponsorship activation coordination, loyalty program development.
Preferred skills
Performance/functional beverage category experience, Consumer Packaged Goods (CPG) experience, fitness/strength training background, digital fluency with emerging trends and influencer ecosystems.
Technologies
Microsoft Office, Social Media, Click Up, Nielsen (via careerplan.io/jobs/4311112009-brand-manager-reign-at-monsterenergy)
Responsibilities
Support creation and development of brand marketing plans from strategy to analysis; identify opportunities to drive brand growth and profitability; collaborate with insights and sales teams to develop brand selling stories; partner with athlete management to ensure campaign consistency; generate consumer marketing programs to drive retail demand; ensure brand initiatives are integrated into digital marketing execution; develop innovative strategies for consumer loyalty programs; manage project workflows and ensure programs meet budget parameters.
Seniority
Mid-Senior, hands-on IC
