Director of B2B Marketing
Core
Lead B2B marketing strategy and execution for a portfolio of clients, driving demand generation, brand strength, and measurable business outcomes through integrated paid and organic channels.
Role type
Senior IC B2B Marketing Director
Builds
Integrated marketing plans, campaigns, and measurement frameworks for B2B clients
Domain
B2B Marketing / Agency Services
Deliverable
client delivery
Required skills
B2B marketing strategy, paid media management, organic search and content strategy, demand generation, client advisory, data analysis, budget management, cross-functional leadership
Preferred skills
Agency experience, performance optimization, strategic planning
Technologies
Paid search, paid social, display, retargeting, GEO, SEO, outbound email
Responsibilities
Develop integrated marketing plans aligned with client business objectives; Lead strategy across paid and organic B2B channels; Analyze campaign performance to guide budget allocation and optimization; Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts
Seniority
Senior, hands-on IC
