Marketing Manager
Core
Drive brand awareness, market share, and demand generation for HR software targeting SMB businesses.
Role type
B2B Marketing Manager
Builds
Marketing strategies, campaigns, and demand generation programs for BambooHR HR software
Domain
HR Technology / SMB Business
Deliverable
product features
Required skills
B2B marketing strategy, market analysis, budget management, campaign oversight, team leadership, competitive analysis
Preferred skills
Proficiency with Marketo, Salesforce, SEO
Technologies
Marketo, Salesforce, SEO tools
Responsibilities
Increase brand awareness and market share, Evaluate and optimize marketing strategies, Analyze market trends and prepare forecasts, Develop and manage the marketing department's budget, Oversee branding, advertising, and promotional campaigns, Manage product marketing, demand generation, social media, and events teams
Seniority
Mid-Senior, hands-on IC
