Marketing Lead, Content
Core
Define Sumble's strategic narrative, editorial voice, and content assets to drive go-to-market growth and brand presence.
Role type
Senior individual contributor marketing lead (content & brand)
Builds
Strategic narratives, brand voice guides, long-form and short-form content, social media presence, sales enablement assets, and data-driven market intelligence.
Domain
B2B SaaS, account intelligence, go-to-market strategy
Deliverable
product features
Required skills
Strategic storytelling, brand voice definition, long-form and short-form content creation, social media strategy, sales enablement, data insight translation, video production oversight, funnel content management
Preferred skills
Experience with AI tooling for content, ghostwriting for executives, cross-functional partnership with sales and founders
Technologies
Modern AI content tools, social media platforms, data analytics platforms
Responsibilities
Define and enforce brand tone and editorial standards; develop and evolve the company's strategic narrative; manage organic social presence and ghostwrite for leadership; create multi-format content including essays, ads, and video briefs; build sales-aligned assets and funnel content; mine platform data to produce unique market intelligence
Seniority
Senior, hands-on IC