Marketing Automation Intern Leads Email Whatsapp Sms

## About the role We're looking for a hands-on intern to help us build and run our lead-to-first-contact engine—connecting Facebook Lead Ads to WhatsApp (WATI), email, and SMS. You'll design journeys, build templates, and keep the pipes healthy so every lead gets the right message, fast. ## Responsibilities ### Lead capture & routing * Connect Facebook Lead Ads Instant Forms to WATI, email ESP, and SMS. * Normalize/validate contact data (E.164 phone, deliverable email), tag by UTM/campaign. ### Messaging automation * Set up WhatsApp template sends via WATI (instant + follow-ups). * Configure welcome and drip emails (ESP of choice) and SMS sequences. * Implement consent-based branching (WhatsApp/email/SMS only if opted in). ### Templates & content * Write and iterate WhatsApp, email, and SMS templates; maintain a reusable library. * A/B test subject lines, copy, CTAs, send times. ### Ops & compliance * Manage WhatsApp template approvals in WATI; respect the 24-hour session rule. * Help with SMS DLT sender IDs/templates (India) and basic email compliance (CAN-SPAM-style norms). * Maintain suppression lists and opt-out flows. ### Analytics * Build lightweight dashboards (Sheets/Data Studio/Looker Studio). * Track time-to-first-contact, delivery rates, CTR, reply rate, and lead-to-MQL conversion. ### Documentation * Create playbooks, checklists, and "how it works" diagrams for every flow. ## Must-have skills * Comfort with no-code automations (Zapier/Make/Pabbly) and Facebook Lead Ads. * Basic experience with WATI (or any WhatsApp Business API tool). * Familiarity with an email ESP (e.g., Mailchimp, Mailgun, SendGrid) and an SMS gateway (e.g., Twilio, Gupshup, MSG91). * Template building & light HTML for emails (headings, buttons, links, inline CSS). * Data hygiene: E.164 phone formatting, deduping, UTM tagging, CSV/Google Sheets basics. * Strong written communication and attention to detail. ## Nice to have * HubSpot/Zoho/CRM basics; GA4 / Looker Studio; Segment. * Basic regex for validation; webhook literacy; JSON payload mapping. * Copywriting chops (clear, concise, on-brand). ## Success metrics (first 90 days) * ≤ 5 minutes median time-to-first-contact from lead creation. * WhatsApp template approval for at least 3 core journeys (welcome, nudge, re-engage). * Email deliverability > 95%, bounce < 2%; WhatsApp and SMS delivery > 90%. * +15–25% lift in first response rate vs. baseline through A/B testing. * Clean reporting for lead source → first contact → meeting/demo booked. ## Example projects you'll ship * End-to-end FB Lead Ads → WATI → ESP → SMS flow with consent paths. * A reusable template kit (WhatsApp + email + SMS) for 3 funnels (demo, download, webinar). * A "single source of truth" Leads sheet/dashboard with weekly insights. ## Screening task (30–45 min) * Draft a simple flow diagram for FB Lead Ads → WATI → ESP → SMS with consent branching. * Provide 2 WhatsApp templates (welcome + 2-day nudge) and 1 email welcome. * Share how you'd measure time-to-first-contact and reply rate using Sheets/Looker Studio. ## Perks * Ownership of real funnels used daily. * Mentorship from marketing & growth leaders. * Stipend and a strong recommendation on successful completion.