Measurement Manager
Core
Design and implement media campaign measurement including Brand Lift Studies, A/B Testing, and Matched Market Testing to deliver actionable insights on campaign effectiveness.
Role type
Senior IC measurement manager (media analytics)
Builds
Robust experiments and analytical capabilities for media campaigns
Domain
Media advertising and marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
statistical hypothesis testing, Brand Lift study design, A/B testing, matched market testing, SQL, dbt, advanced Excel, predictive modeling, benchmarking
Preferred skills
AI integration in measurement, training and mentorship, project management
Technologies
SQL, dbt, Excel, Jira, Trello
Responsibilities
Design and implement robust experiments to increase campaign performance; Collate and present incrementality results from media vendors; Evaluate statistical robustness of measurement solutions; Conduct target setting and benchmarking based on historical trends; Deliver best-in-class analytical capabilities using new methods and tools; Leverage AI-driven tools for predictive modeling and insights generation.
