Principal Product Manager - Ads Measurement
Core
Build and launch measurement capabilities including attribution, incrementality, cross-channel reporting, and AI-driven insights to drive advertiser adoption and business impact.
Role type
Principal Product Manager (Ads Measurement)
Builds
Measurement products, attribution tools, and AI-driven insights for advertisers
Domain
Digital Advertising / Marketing Technology
Deliverable
product features
Required skills
Causal measurement methodologies, Incrementality Testing, Conversion Lift, Experimentation frameworks, Data analytics, Product strategy, Cross-functional collaboration, Technical concept translation
Preferred skills
Advertising technology, Performance optimization, AI-driven insights
Technologies
Attribution tools, Experimentation frameworks, AI-driven insights
Responsibilities
Design, validate, and ship features with measurable customer and business impact; Define and analyze product metrics to guide decisions; Collaborate with engineering, UX, and data science to deliver high-impact features; Partner with marketing, sales, and account teams to ensure products meet advertiser needs
Seniority
Principal, strategy & mentorship
