Principal Product Manager - Ads Measurement

## About the role Build and launch measurement capabilities, including attribution, incrementality, cross‑channel reporting, and AI‑driven insights. Partner with engineering, UX, and data science to design, validate, and ship features with measurable customer and business impact. Collaborate with marketing, sales, and account teams to ensure products meet advertiser needs and drive adoption. Define and analyze product metrics to guide decisions and evaluate performance. ## Requirements - Bachelor's Degree AND 8+ years experience in product/service/program management or software development - Bachelor's Degree AND 10+ years experience in product/service/program management or software development OR equivalent experience. - Experience with Conversion Lift, Incrementality Testing, experimentation frameworks, or causal measurement methodologies. - Experience driving strategy and shipping complex data, analytics, or measurement products at scale. - Demonstrated ability to collaborate with engineering and cross‑functional partners to deliver high‑impact features. - Solid understanding of advertising or marketing technology, including measurement, attribution, experimentation, or performance optimization. - Ability to translate complex technical concepts into clear product direction and customer value. - Excellent communication, storytelling, and stakeholder management skills.