Principal Marketing Scientist
Core
Leading complex data analysis of large datasets and developing statistical marketing measurement methodologies to drive business decisions and create deployed solutions.
Role type
Principal Marketing Scientist (Strategy & Mentorship)
Builds
Production statistical measurement solutions and reporting platforms for marketing partners
Domain
Insurance / Marketing Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Advanced statistical modeling, MMM, MTA, A/B Testing, Design of Experiments, Econometric Modeling, SQL, Python, R, Data visualization, Solution design
Preferred skills
7+ years programming in R/Python, 7+ years SQL enterprise experience, 4+ years Marketing Science solutions experience
Technologies
SQL, Python, R
Responsibilities
Define metrics and formulate strategies to drive business value; Extract, aggregate, and synthesize structured and unstructured data; Build, test, and validate advanced measurement methodologies; Interpret and communicate data findings via presentations and memos; Lead implementation of solutions into production systems; Conduct data studies to discover new data sources or uses; Assess long-term strategic goals for business intelligence; Research and implement new methods to increase solution quality and efficiency
Seniority
Principal, hands-on IC with mentorship responsibilities
