Programmatic Account Executive
Core
First hire to build and scale Cash App's commerce media business in the U.S., acting as a hybrid Account Executive/Manager to win and grow programmatic and social advertising partnerships.
Role type
Senior IC Programmatic Account Executive (0-1 builder)
Builds
Cash App Media Network commerce advertising solutions for brands and agencies
Domain
Fintech / Digital Advertising / Programmatic Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic advertising sales, Account management, Programmatic ecosystem knowledge (DSPs, SSPs, targeting, attribution), Strategic campaign translation, Cross-functional collaboration, Business development, Client relationship management, Sales enablement creation, Performance optimization, Industry trend analysis
Preferred skills
Fintech experience, Retail media network experience, Agency trading desk experience, DSP/SSP platform experience
Technologies
DSPs, SSPs, Programmatic ad formats, Audience targeting tools, Measurement and attribution tools
Responsibilities
Prospect and close new programmatic and social advertising partnerships; Manage, retain, and grow existing client relationships; Translate advertiser objectives into strategic programmatic campaigns; Evangelize commerce media internally to cross-functional teams; Collaborate with Strategy, Data Science, Product, and Marketing to inform roadmap priorities; Identify and pitch new growth opportunities (formats, surfaces, pilots); Create sales narratives, case studies, and playbooks; Monitor campaign performance and deliver optimization recommendations; Stay ahead of industry trends (DSP innovation, privacy changes).
Seniority
Senior, hands-on IC (0-1 builder)
