Programmatic Analyst
Core
Increase growth of NYT programmatic revenue by managing daily platform operations, optimizing rules and deals, and supporting sales with inventory and targeting solutions.
Role type
Programmatic Analyst (Sales Operations)
Builds
Programmatic ad revenue and optimized ad delivery for The New York Times
Domain
Digital Advertising / Ad Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic platform management, Deal optimization, Ad quality enforcement, Ad exchange/SSP relationship management, Data visualization (Tableau, Mode, STAQ), Header bidding testing
Preferred skills
Ad tech landscape knowledge (real-time bidding, behavioral targeting, retargeting, viewability, cookie matching), Mobile/video/social ad experience, High-functioning team environment
Responsibilities
Manage daily programmatic platform operations including rule and deal optimizations, Assist sales and planning teams with deal creation and health checks, Partner with Sales to recommend programmatic inventory and targeting solutions, Maintain relationships with ad exchanges and supply-side platforms (SSPs), Deploy and maintain programmatic technology solutions by testing header bidding and price rules, Monitor site content to ensure client ad delivery expectations
Seniority
Mid-level, hands-on IC
