(Sr.) Lead, Lifecycle Marketing
Core
Building a 0-to-1 lifecycle marketing program to drive patient retention, reactivation, and engagement across the nutrition care journey.
Role type
Senior Lifecycle Marketing Lead (0-1 builder)
Builds
End-to-end lifecycle programs (reactivation, early engagement) and cross-channel intervention strategies
Domain
Digital health / Metabolic health / Patient retention
Required skills
Lifecycle marketing strategy, A/B testing and experimentation, cross-channel campaign design (email, SMS, push), data-driven decision making, journey architecture, stakeholder alignment
Preferred skills
Customer.io or similar ESP expertise, modern mar-tech stack fluency, people leadership
Technologies
Customer.io, Braze, Iterable
Responsibilities
Own roadmap and execution for key lifecycle moments; design and run hypothesis-driven A/B tests; partner cross-functionally with Product, Data, and Engineering; design and scale campaigns across multiple channels; synthesize insights to shape product roadmap
Seniority
Senior, hands-on IC