Senior Lifecycle Marketer
Core
Own end-to-end lifecycle programs driving advisor activation, engagement, productivity, and retention for a travel advisory platform.
Role type
Senior individual contributor lifecycle marketer
Builds
Lifecycle strategies, segmented onboarding/activation journeys, milestone-based communications, and reengagement programs for travel advisors
Domain
Travel technology / Marketplace growth
Required skills
Lifecycle marketing strategy, CRM/marketing automation (HubSpot, Braze, Iterable, Salesforce), segmentation and journey logic, analytical testing (A/B, cohort, funnel), cross-functional partnership, independent ownership, AI tool application
Preferred skills
Travel/hospitality marketplace experience, mentoring specialists, SQL, analytics dashboarding (Looker, Amplitude)
Technologies
HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Looker, Amplitude
Responsibilities
Define segmentation, journey designs, and measurement frameworks; build and maintain program roadmaps; design onboarding journeys to improve time to first booking/commission; partner with Analytics to test productivity opportunities; develop personalized communications and reengagement journeys; identify friction points and partner with Product/Experience; own testing roadmaps for messaging and channels; define metrics and reporting; shape marketing tech stack and data flows; guide specialist partners or junior marketers
Seniority
Senior, hands-on IC