Digital Marketing Specialist
Core
Plan and execute segment-specific paid media strategies (Homeowners vs. Industry Professionals) and optimize the full customer journey across paid channels.
Role type
Digital Marketing Specialist (Paid Media & Analytics)
Builds
Optimized paid media campaigns and customer journeys for Homeowners and Industry Professionals segments.
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, Analytics & data storytelling, Google Analytics (GA) & Google Tag Manager (GTM), Marketing automation, Email marketing, Attribution modelling, External agency coordination
Preferred skills
Forecasting and performance reporting, Competitor activity analysis, Testing new strategies and channels
Technologies
PPC, Display, Retargeting, Affiliates, GA, GTM, Marketing automation platforms, Email marketing tools
Responsibilities
Plan and execute segment-specific strategies across paid channels; Ensure full customer journey optimization; Forecast, manage, and report on paid spend and performance; Research and test new strategies and channels; Report on competitor activity; Manage and coordinate with external agencies.
Seniority
Mid-level, hands-on IC