Performance Marketing Analyst
Core
Manage and analyze digital marketing campaigns to optimize performance and ROI for homeowners in the home improvement industry.
Role type
Performance Marketing Analyst
Builds
Optimized paid media campaigns and financial performance reports
Domain
Home improvement / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Facebook Ads Manager, Excel, SQL, data visualization, attribution modeling, customer segmentation, budget management, A/B testing
Preferred skills
Marketing automation, financial reporting
Technologies
Google Analytics, Looker, Tableau
Responsibilities
Develop and optimize paid search, social, and display campaigns; Analyze KPIs (CPA, ROAS, LTV, conversion rates); Manage budgets and forecast spending with finance; Implement A/B testing; Generate reports and dashboards; Monitor industry trends and competitive landscape.
Seniority
Mid-level, hands-on IC