Retention Marketing Manager - CRM
Core
Designing and executing email and CRM marketing campaigns to drive customer retention and engagement for a direct-to-consumer sportswear brand.
Role type
Retention Marketing Manager (CRM)
Builds
Email marketing campaigns, CRM automation flows, and personalized customer journeys.
Domain
Retail / Sportswear / Digital Marketing
Deliverable
product features
Required skills
Email marketing strategy, CRM platform management, marketing automation, audience segmentation, A/B testing, data analysis, creative brief development, project management.
Preferred skills
Experience with Emarsys, retail/sportswear/fashion industry background.
Technologies
Emarsys, email service providers, analytics tools, dashboards.
Responsibilities
Develop and execute email and CRM campaigns, manage audience segmentation and personalization, analyze campaign performance against KPIs, translate business objectives into creative briefs, manage multiple marketing projects and priorities.
Seniority
Mid-level, hands-on IC