SU - Growth and Performance Marketing Specialist
Core
Develop, execute, and optimize data-driven performance marketing campaigns to accelerate customer acquisition, conversion, and revenue growth across paid social, search, and programmatic channels.
Role type
Growth and Performance Marketing Specialist
Builds
Customer acquisition funnels and conversion optimization for digital products/services
Domain
Digital Performance Marketing / E-commerce / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, budget forecasting, A/B testing, KPI analysis (CTR, CVR, CAC, ROAS, LTV), conversion tracking, UTM tagging, attribution modeling, marketing tech stack management, cross-functional collaboration
Preferred skills
Marketing automation and CRM tools, data visualization tools, HTML/CSS and landing page builders, startup/DTC/SaaS/e-commerce experience, SEO and organic growth strategies
Technologies
Google Ads, Meta Business Manager, Google Analytics, Excel, Google Sheets, HubSpot, Klaviyo, Salesforce, Looker, Tableau, Google Data Studio, Webflow, Unbounce
Responsibilities
Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and YouTube; Manage budgets and forecast growth to ensure efficient CPA and ROAS; Develop and run A/B tests to optimize ad creatives, audience segments, and funnels; Analyze campaign performance and report on KPIs; Collaborate with creative teams to develop ad assets; Oversee marketing tech stack and integrations; Identify growth opportunities and test new channels; Implement retargeting and dynamic campaigns
Seniority
Mid-level (2–5 years experience)