Digital Marketing Manager
Core
Build an inbound marketing engine from scratch to generate qualified B2B leads for a SaaS platform serving local authorities, while optimizing outbound performance.
Role type
Senior Performance Marketing Manager (Demand Generation)
Builds
Inbound acquisition campaigns, lead capture systems, and ABM programs for a B2B SaaS product.
Domain
B2B SaaS / Municipal Technology / Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, HubSpot mastery, ABM campaign execution, paid media management (LinkedIn/Google), data analysis, copywriting, funnel optimization
Preferred skills
Zero-to-one build experience, complex sales cycle navigation, multi-stakeholder management, creative testing, playbook creation
Technologies
HubSpot, LinkedIn Ads, Google Ads, A/B testing tools
Responsibilities
Design and execute acquisition campaigns across paid channels, set up lead capture mechanics and attribution tracking, co-build outreach sequences with BDRs, define and track KPIs for pipeline contribution, build and maintain performance dashboards, structure martech stack and qualification processes
Seniority
Senior, hands-on IC