Senior Integrated Marketing Manager
Core
Strategic architect and execution lead for major market-facing moments, orchestrating cross-functional collaboration to align GTM efforts and manage end-to-end marketing launches.
Role type
Senior Integrated Marketing Manager (B2B SaaS)
Builds
Unified marketing campaigns, market narratives, and scalable launch strategies for Geotab's IoT and connected transportation products.
Domain
B2B SaaS, IoT, Connected Transportation, Fleet Management
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional leadership, project management, multi-touch attribution analysis, campaign narrative development, vendor management, AI tool integration
Preferred skills
Telematics or connected transportation industry experience, B2B IT/Software marketing background, marketing certifications
Technologies
Jira, Google Workspace, 6sense, LLMs
Responsibilities
Lead end-to-end strategy and execution for major marketing and product launches; Act as central quarterback for frictionless execution across marketing teams; Partner with Strategic Communications to craft high-level themes into compelling market narratives; Design campaigns targeting early buyer journey stages; Integrate AI-driven tools to dominate share of voice; Define and track KPIs for launch success using multi-touch attribution; Manage relationships with external creative agencies and vendors.