Sales Planner
Core
Craft compelling media plans, proposals, and pricing strategies for brand awareness and performance-driven campaigns across CTV/OTT, OLV, Display, Audio, and Native channels.
Role type
Pre-sales media planner (digital)
Builds
Omnichannel media plans and proposals for client campaigns
Domain
Digital advertising / Media buying
Deliverable
product features
Required skills
DSP buying, omnichannel media planning, inventory forecasting, audience targeting, Excel, PowerPoint, Salesforce
Preferred skills
Linear or digital video experience, CRM-integrated planning tools, local advertising dynamics
Technologies
DSP platforms, Salesforce, Excel, PowerPoint
Responsibilities
Develop strategic omnichannel media plans; manage pre-sales workflow from intake to proposal; serve as expert on DSP product offerings; provide recommendations on reach & SOV goals; maintain fluency in performance-based planning models; collaborate on inventory forecasting and budget allocation; ensure accurate pricing and delivery forecasts; translate RFP requests into targeted media strategies; identify inefficiencies in planning systems.
Seniority
Mid-level, hands-on IC
