Senior Associate - Media Planning & Buying
Core
Execute digital media campaigns for global clients by managing data input, booking, trafficking, and performance tracking to ensure goals are met.
Role type
Senior Associate, Media Planning & Buying Operations
Builds
Digital advertising campaigns for global brands
Domain
Digital Marketing / Media Buying
Required skills
Media planning/buying, Ad servers/DSPs (CM360, GAM, GA), Prisma/MediaTools, MS Excel, Analytical mindset, Data-driven recommendations
Preferred skills
Traditional media knowledge, Creative specification management, Billing discrepancy resolution
Technologies
Prisma, MediaTools, CM360, GAM, GA, MS Excel, PowerPoint
Responsibilities
Input campaign data and book campaigns per media plan, Upload and setup digital campaigns for global offices, Issue campaign RO and track performance, Facilitate trafficking process with digital sheets and insertion orders, Monitor and troubleshoot campaign delivery issues, Resolve billing discrepancies, Update media flowcharts and manage campaign flights
Seniority
Mid-level, hands-on IC