Digital Sales Strategist
Core
Develop and optimize digital media campaigns for local news stations, focusing on CTV/OTT advertising solutions and revenue growth.
Role type
Digital Sales Strategist
Builds
Digital media campaigns, marketing solutions, and revenue-generating opportunities for local news clients.
Domain
Local news media / Digital advertising
Required skills
Digital sales strategy, CTV/OTT advertising, campaign management, CRM proficiency, data analysis, creative oversight, client communication
Preferred skills
Google AdWords certification, IAB certification, Salesforce expertise
Technologies
Premion, Salesforce, Microsoft Office, Google AdWords
Responsibilities
Partner with Account Executives to generate digital revenue; manage and optimize digital media campaigns; process sales orders and traffic creative; analyze campaign performance to identify revenue opportunities; prepare ad hoc and month-end reports; monitor competitor websites for new opportunities.
Seniority
Mid-level, hands-on IC
