Senior Paid Advertising Strategist - Ecommerce
Core
Lead performance marketing strategy and execution across complex, high-value ecommerce accounts, driving results tied to broader business goals.
Role type
Senior Paid Advertising Strategist (Ecommerce)
Builds
Client revenue growth and optimized paid media campaigns
Domain
Ecommerce / Digital Marketing
Required skills
Performance marketing strategy, Campaign planning and optimization, Budget pacing and management, QA for client revenue protection, Advanced measurement (attribution, incrementality, MMTs), Client communication and presentations, Team mentoring
Preferred skills
AI workflow integration, Nova ecosystem proficiency, Funnel marketing expertise
Technologies
Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent errors impacting client revenue; Ensure accurate budget pacing and advise on budget changes; Analyze campaign data to develop actionable insights; Maintain client testing roadmaps and project manage next steps; Serve as a key strategic leader within the department and account teams; Support the growth of junior talent through coaching and knowledge-sharing.
Seniority
Senior, hands-on IC with mentorship responsibilities