Digital Marketing Specialist
Core
Develop and execute paid-media strategies across Google, Meta, and emerging channels to drive leads and conversions for clients.
Role type
Digital Marketing Specialist (Paid Media)
Builds
Paid media campaigns, performance dashboards, and automated reporting systems
Domain
Digital Marketing / Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, Google Analytics 4, PPC, SEO, keyword research, ad copywriting, data analysis, CRM integration, Google Tag Manager, Facebook Pixel, Google Looker Studio, Zapier, AI tools for automation
Preferred skills
Experience with predictive-analytics platforms, emerging AI solutions
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Facebook Pixel, Google Looker Studio, SuperMetrics, Zapier, ChatGPT, Claude
Responsibilities
Develop comprehensive digital marketing strategies; manage PPC and paid media campaigns; conduct keyword research and craft ad copies; analyze performance data and optimize campaigns; create and maintain reporting dashboards; integrate CRM systems with marketing platforms; collaborate with cross-functional teams and clients.
Seniority
Mid-level, hands-on IC